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The Untold story of Dabur Hajmola

Ah, Dabur Hajmola! The name conjures up childhood memories of tangy bursts of flavour and, well, relief. But did you know this beloved digestive candy has a long and storied history? 

From Ayurvedic Remedy to Beloved Candy 

Hajmola’s journey began in the 1950s, not as a candy, but as an Ayurvedic digestive tablet called “Kshuddha Bardak Churna.” Recognising the need for an accessible solution to digestive woes, Dabur, a company founded in 1884, launched this mass-produced marvel. No longer did people need expensive or hard-to-find remedies; Hajmola offered a delicious and effective solution, readily available without a prescription. 

Ingredients for Success

So, what’s the secret behind Hajmola’s magic? This little candy packs a punch with its blend of Indian herbs, edible salts, and spices. Black pepper, lemon extracts, sugar, tamarind, salt, long pepper, and cumin come together to create a flavour that’s both enjoyable and beneficial. 

Rise to Fame – A Marketing Masterclass

Remember the iconic “Hajmola Sir” and “Yeh baat kuch hazam nahin hui” ads? Dabur’s marketing genius played a huge role in Hajmola’s meteoric rise. From witty television commercials featuring Bollywood stars like Ajay Devgn and Amitabh Bachchan to cricketers like Kapil Dev and Shahid Afridi, Hajmola captured the hearts and minds of millions. 

A Flavour for Every Palate

While the original Hajmola remains a classic, today’s candy lovers are spoilt for choice. From zesty Imli and Cola to refreshing Pudina and tangy Limecola, there’s a flavour to satisfy every craving. And let’s not forget the ever-popular Anardana, adding a sweet twist to the traditional mix. 

More Than Just a Candy 

Hajmola is more than just a delicious treat; it’s a testament to Dabur’s commitment to bringing traditional Ayurvedic remedies to the masses. With over 2.6 crore tablets consumed daily in India, Hajmola has truly become a household staple, passed down through generations. 

Beyond Digestion 

Did you know that Hajmola also doubles as a childhood prankster’s delight? The tangy candy, when placed on unsuspecting tongues, would send shivers down spines and bring bursts of laughter. Who hasn’t fallen victim to this age-old trick? 

Hajmola: A Legacy of Taste and Relief 

From its humble beginnings as an Ayurvedic tablet to its current status as a beloved candy brand, Hajmola has come a long way. This little candy embodies Dabur’s heritage and innovation, proving that effective remedies can also be delicious and fun. So next time you reach for a Hajmola, take a moment to appreciate its history, its unique flavour, and its undeniable place in India’s cultural landscape. 


  • Hajmola’s success is a testament to the power of Ayurveda and its ability to provide accessible and effective solutions. 
  • Dabur’s innovative marketing strategies have played a crucial role in making Hajmola a household name. 
  • Hajmola offers a delicious and fun way to address digestive issues, making it a popular choice for people of all ages. 
  • The candy’s rich history and cultural significance are just as important as its taste and benefits. 

So, the next time you pop a Hajmola in your mouth, remember, you’re not just enjoying a candy; you’re experiencing a legacy. A legacy that began with a quest to provide relief and evolved into a source of joy and laughter for millions. 


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Disclaimer:This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.
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